I was recently quoted as saying, I don’t care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said thing.
Of course, I am trivializing what Instagram is to many people. It’s a beautifully executed app that enables the creation and enjoyment of art, as well as human connection, which is often a good thing. But my rant had very little to do with it (or with Twitter). My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success.

Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.

We Are Storytellers

All brands tell a story and ultimately create an experience for their audience. Together we can discover the creativity within your brand and help you Let_it_grow.

Springette Office Park, Block H1,

Lower Kabete Rd, Nairobi

Email : lig@letitgrow.com.br

P.O Box : 23316 00604