Marketing

Different businesses have different marketing needs but at the core of every marketing strategy lies a simple underlying principle. Effective marketing must communicate the brands promise to its audience in the most valuable and impactful way possible. A great marketing plan revolves around the goal of clearly and concisely articulating the essence of your brand to your target demographic such that it compels them to buy your product or service.

Our Process

Once we have defined your brand strategy, our team will craft a marketing plan based on our shared understanding of your brands goals. We will utilize the brand positioning and our knowledge of your market to create a marketing plan that effectively communicates your brands values to your audience and develop creative marketing campaigns that reach all touchpoints of the customer experience.

This will consist of
•Conducting Market Research
•Developing a Marketing budget based on your marketing spend
•Developing marketing Implementation calendars
•Negotiating media buying
•Developing strategic campaign messaging and collateral (ATL, BTL &
Digital)
•Implementing and monitoring ongoing marketing activities

The Marketing Strategy will serve as the foundation from which we will build
ongoing, consistent marketing and communication efforts, thereby assuring
that the brand is well seated within the industry and the minds of our core
audiences. We offer ongoing marketing support.