Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20" x 39" x 82"
Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″

Here’s a great article on the Harvard Business Review about the rise of the Chief Marketing Technologist. Marketing is evolving quickly, and the value of solid strategic marketing is rising exponentially. It’s a new game than it used to be. Consumers want to engage with brands.

In today’s business world, it takes more than just providing a great product or service. You have to understand what your audience actually wants and what motivates them, and then devise a strategy to engage with them and develop a relationship. Today, this is done largely through technology. Once you understand the desires and habits of your audience, you have to find a mix of engagement techniques that speaks their language.

If your marketing and design elements don’t compel your audience to act, they are rather meaningless. And figuring that method out is more complex today than ever before. Hence the rise in the demand for experienced, strategic, wise Chief Marketing Technologists.

The Rise of the Chief Marketing Technologist {HBR by by Scott Brinker and Laura McLellan}

Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. That oft-quoted claim seems more credible every day. {read more}